Branding by different suppliers
In my job I am constantly editing existing logos and pictures to make them more compatible so that they can be recognised at 20mm diameter as an enamel badge. This means I have to often alter the font size relationships and positioning or size of icons, In enamel badges this often can not be avoided!
My question is
Should we start changing images and logos because we think it’ll look better like this…
Let me explain
I’m sure we all get logos and graphics that have been produced either badly or just simply by the business owner in MS Word due to budgets etc, and then sourced companies for printing cards, banners, car graphics, flyers websites etc.
These are often separate companies for each product, so when the customer, lets call them Stuff Sold wants a banner producing, he supplies them with his logo which the banner company’s design team get hold of and can clearly see it needs a little bit of love and alters the logo a little bit so the banner starts to look more professional.